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Thursday, August 22, 2013

FIRST LOOK: David Beckham's autumn H&M campaign pictures prove he is still the prince of pants

Football ace poses half-naked in new bodywear range for H&M
Set in stark gym changing room
Star says East London vibe takes him back to his roots


Doing what he does best: The official David Beckham for H&M campaign images have been unveiled and they don't disappoint

Football ace, model, style icon, father-of-four, multi-millionaire: David Beckham has quite an impressive CV for someone who hasn't even reached 40.
And his success (and half-naked modelling gigs) show no sign of abating judging by this first look at his latest H&M underwear campaign.
The images, unveiled today by high-street store H&M, shows the 38-year-old doing what he does best: posing in pants.

Finely honed: Beckham locks eyes with the camera as he shows off his toned physique (and new underwear range!)

In a new ad for the Bodywear brand, Beckham showcases the range in his own inimitable way – with a range of brooding looks into the middle distance. Posing in a changing room, the football ace showcases his new collection of briefs and loungewear in a series of sexy images including a few topless ones, much to the delight of his female fans.

East end: The campaign has been designed to have an east London feel, which Beckham says takes him back to his roots

There is a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn and the campaign has been created to evoke an old East London atmosphere.
The collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests and a three-pack of grey trunks.
There's also casual pyjamas, loungewear and nightwear and this autumn there are ribbed pyjama bottoms, as well as drawstring jersey shorts and trousers.

Lounging around: The collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests

Casual: Beckham expertly models his new loungewear collection for the high-street giant

The latest campaign marks the latest stage in David Beckham’s long-term collaboration with H&M.
Speaking of his latest collection, Leytonstone born Beckham said: 'I love the heritage athletic style of the new pieces in my Bodywear collection at H&M.
'The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long.'
It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.’
The former Manchester United, Real Madrid and Los Angeles Galaxy star was previously seen showing off his pants –and his impressively toned physique – in a memorable H&M ad directed by British film-maker Guy Richie.

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