By GEORGE STARK and SADIE WHITELOCKS
Following the revelation that Kim and Kanye have named their baby girl North West, Twitter has been flooded with comical reactions from fans.
One female tweeter PamHutch said that she hoped the couple's baby becomes a fashion designer, so she could launch a diffusion line and call it 'North by North West'.
And another horrified commentator JoeGeorgee, said it was like Liam Payne from One Direction 'calling his kid Period'. Brookestirling suggested that she will get married at 16, 'purely for a last name that isn't a direction on the compass'.
Kimye named! It is claimed that Kim Kardashian has called her first child North West
Chris Plante, editor of video game website Polygon.com, wrote: 'Scheduling a future playdate for North West with my future son Power Plante.'
Many also posted images of Northwest branded airplanes, citing them as the 'first official photos' of the stars' newborn.
However, some have given the unusual moniker a thumbs up.
Kiss star Gene Simmons, tweeted: ''North' is a fine name. North West. In either case, it's their baby. North is better than some I've heard: Lashonda & Facishia. What say you.'
And GottaStayFTD said: 'Y'all making fun of North West for that baby's name but she going straight to the top . . . and slightly to the left.'
UK Glamour magazine editor Jo Elvin, explained that while she isn't a fan of the name, her husband thinks it's 'pretty good'.
'Glad we have just the one child and that I came up with the name,' she added.