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Saturday, April 20, 2013

Powerful anti-anorexia ad campaign tells women 'you are not a sketch' using models with fashion illustration proportions

By DAILY MAIL REPORTER

Say no to anorexia: Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations

Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.
The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements.
While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: 'You are not a sketch.'

Powerful message: The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements

The graphic ad campaign has been lauded as 'powerful,' with critics hopeful that it will send an effective anti-anorexia message against thinspiration blogs and pro-anorexia websites.
Liz Osborne-Leavell, who works in customer service at Epicuren, said: 'It sends a powerful message... It's a literal visualization of what the fashion industry sets the standards at.'

source: read more at dailymail



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