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Friday, March 22, 2013

Beyoncé smoulders in sizzling shoot as she's unveiled as new face of H&M


Sizzling: Beyoncé smoulders in the first image taken from her new campaign for H&M

She's never afraid to experiment when it comes to her outfit choices.
And now Beyoncé is ready to share some of her personal style at a high-street price, after being unveiled as the new face of H&M.
The stunning singer is seen wearing a cream shirt and pair of patterned shorts while reclining on a sun-lounger in the pictures, shot in the Bahamas in January.

With a flower in her hair, and black and orange floral heels, Beyoncé looks every inch the summer covergirl in the shots, taken by Inez van Lamsweerde and Vinoodh Matadin.
She completes her look with gold hoop earrings and stacked bangles, topped off with a slick of red lipstick and matching nail varnish.
As well as posing up for the campaign, which has also seen the singer create a track called Standing On The Sun for the accompanying video directed by Jonas Akerlund, Beyoncé also had a hand in helping design the new collection.

Cover girl: The singer helped to design a new collection as well as create a new track to accompany a promotional video

Ann-Sofie Johansson said of the mother-of-one's input: 'They are full of her own personal style.'
Items in the range include 'the perfect body-con dress' and various colourful swimwear options.
Rumours began that Beyoncé was set to be unveiled as the new face of H&M when she was spotted shooting the campaign earlier this year.
The speculation was further fuelled when Beyoncé's dancer Kimberley Gipson wrote on Twitter, 'First day of trial in the Bahamas! H&M all set … go', before deleting the post.

Urban style: Beyonce posted this picture on her Instagram page on Wednesday

Unique style: Beyoncé inputted a lot of her own personal style in the new collection, due to hit stores from May

But being photographed in such a stunning location was clearly not a hardship for the Bow Down singer, who commented: 'It was a beautiful shoot on a tropical island.
'It felt more like making a video than a commercial.'
The images of the singer, which will be featured on billboards and editorial adverts worldwide, see her billed as Beyoncé as Mrs. Carter in H&M - referring to the star's upcoming Mrs. Carter world tour.
The new H&M campaign will hit stores and online from May.

Married name: Beyoncé is once again billed as Mrs Carter in the campaign shots, ahead of her tour of the same name later this year

source: dailymail

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