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Thursday, March 21, 2013

A hero's welcome! David Beckham is swamped by fans as he arrives in Beijng after being named China's global football ambassador

By LOUISE SAUNDERS

Hero's welcome: David Beckham was greeted like a superstar in Beijing on Wednesday morning

He has been named as China's first global football ambassador in a bid to revive the image of the crisis-hit game in the country.
And David Beckham certainly received a hero's welcome as he touched down at Beijing Capital International Airport on Wednesday morning.
Beaming from ear-to-ear as he emerged from the terminal after a long-haul flight, the 37-year-old footballer waved to the huge crowd of assembled fans as he was presented with a beautiful bouquet of flowers.

What a welcome! The 37-year-old footballer was presented with a huge bouquet of flowers as he touched down at Beijing Capital International Airport on Wednesday morning

In awe: The star was mobbed by fans and photographers alike as he made his way out of the main terminal

On a mission: Beckham has been named as China's first global football ambassador in a bid to revive the image of the crisis-hit game in the country

Thrilled: David was embraced by a group of youngsters wearing colourful outfits

Despite being mobbed by a plethora of eager fans and photographers as he left the airport, the Paris Saint-Germain midfielder seemed in good spirits as he made his way to a waiting car.

Overjoyed: A group of schoolchildren held up images of the superstar footballer as they welcomed China's first global football ambassador

With a jam-packed schedule to stick to, the father-of-four promptly made his way to Shijia Hutong Primary School, where he addressed the media about his involvement with the Chinese Super League.
Beckham wasted no time in making the dreams of a number of the pupils come true, by treating them to an impromptu kick-around as he showcased his fancy footwork for all to see.

Snacks: Becks tried out various Chinese foods while meeting with students and teachers at No. 2 high school in Beijing



'We love you': David was greeted by an array of adoring banners, images of himself and a group of young cheerleaders as he embarked upon his four-day tour

The sports hero was then led inside the main school building by one lucky youngster, where he was taught how to write out his name in Chinese characters and treated to a performance by some children in traditional dress.
Beckham's new role as global football ambassador will see him promote the Chinese Super League both around the world and in China, while it is hoped it will restore the image of the beautiful game in the wake of the recent match-fixing scandals.
He said: 'I’m excited by the prospect of promoting the world’s greatest game to Chinese sports fans as I’ve seen first hand the growing interest in football there.

Bend it like Beckham: The sportsman was deep in concentration as he prepared to take one of his famous free kicks

He shoots, he scores: The British star showed off his skills to pupils at a middle school in Beijing

Taking him on: The star appeared to be going in for a tackle as a pupil showed off his football skills

Dapper dude: The sportsman oozed star quality in his immaculately tailored grey trousers, white shirt and tie as he took to the pitch

Winners! David high-fived some of the pupils after a successful game of football

Cheeky! David offered a welcome treat for the ladies in the bottom department thanks to his tight-fitting trousers

'This is a wonderful sport that inspires people across the world and brings families together, so I’m relishing the opportunity of introducing more fans to the game.
'This is a significant year in Chinese football history as we usher in 20 years of developing this sport professionally and mark the 10-year milestone of the Chinese Super League – which today reaches 300 million television viewers and 4.49 million spectators annually.'
But speaking in a press conference on Wednesday, the star insisted he is not in China to help 'clear up' the sport.

Straightening things out: Beckham's involvement comes after football in the nation has been hit by controversy in recent months, with 33 players and officials banned from the league in February after a three-year probe into corruption

Quietly confident: Beckham strode confidently into the arena as he prepared to address both a group of schoolchildren and the global media

Round of applause: The sportsman made his way to Shijia Hutong

Setting the record straight: Beckham insisted he is not in China to help 'clear up' the sport, and just wants to help educate children about football

A new skill: David looked thrilled as he was taught how to write out his name in Chinese characters by some of the pupils

Mastering the skill: David finished off the piece by adding his name to the script

A helping hand: The star hopes his involvement in Chinese football will help inspire young players

It's been a busy few days for Beckham after he launched his latest collection for H&M Bodywear in Berlin, Germany, on Tuesday.
Meanwhile, it has been revealed the footballer has overtaken Barcelona’s Lionel Messi at the top of the footballer's rich list with annual earnings of £30.8million.
While David has been busy travelling with his various work commitments, wife Victoria is staying at home in London with the couple's children, sons, Brooklyn, 14, Romeo, 10, and Cruz, eight, and 20-month-old daughter Harper.

Back in London: Victoria Beckham is staying at home in London with the couple's children, sons, Brooklyn, 14, Romeo, 10, and Cruz, eight, and 20-month-old daughter Harper



source: dailymail




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