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Wednesday, February 13, 2013

Budget airline releases racy calendar using barely dressed models to fury of Thai government

By LEON WATSON

A page from the Nok Air 2013 calendar featuring a model from Maxim magazine

A budget airline has been censured by the Thai government after it released a racy calendar featuring models from a magazine.
Low-cost carrier Nok Air's calendar features models in different outfits posing around Nok Air planes, including a shot with 12 women in yellow bikinis -- the airline's signature colour.
But according to Thai media, the Ministry of Culture says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.

The Thai Ministry of Culture says the calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool

Permanent secretary, Prisana Pongtatpitakkul was quoted by The Nation saying: 'They lack the sense of social and cultural responsibility and ignore social and cultural repercussions - particularly female dignity.'
Nok Air has however defended the calendar, which features models from Maxim magazine, saying it has not 'crossed the line'.
'The airline business has always been seen as sexy,' Nok Air chief executive Patee Sarasin was quoted by CNN.

Flying high: Budget airline Nok Air is known for his unconventional marketing tactics

'Understanding the [Culture] Ministry, their reaction isn't really a surprise, however, given what the public is exposed to on a daily basis, we believe that we have not crossed the line,' he told CNN Travel.
'The airline business has always been seen as sexy globally, that is why our planes - we believe they are well designed - appropriately become the background of these models.



source: Read more at dailymail



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