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Wednesday, January 2, 2013

Parents fed up with mindless 'la la television filling children's heads with rubbish' launch their own channel

- Jez Wright and Julianne Martin created cartoon 'Jack and Holly'
- The educational cartoon has became a surprise internet hit
- Their films have had 500,000 hits a month online from across the world
- Parents said programmes like In The Night Garden are 'virtual e-numbers'

By DAVID WILKES

Family affair: Jez Wright and Julianne Martin were sick of their children Cillian and Beth watching nonsense TV so they created their own animation called Jack and Holly

A couple who created their own children’s programmes because they were so appalled by ‘nonsense’ such as the Teletubbies have become an internet hit.
Jezz Wright, 44, and Julianne Martin, 35, were regularly having to switch off the television because they believed the shows on offer were ‘numbing’ their two young children’s brains.

Clever: Their own animations - with characters Jack and Holly - aim to educate children whilst watching instead of rotting their brains

The married couple believed popular programmes such as Power Rangers and In The Night Garden were just ‘virtual e-numbers’ that made children hyperactive – so they decided to make their own.
They created a series of animated films based on characters called Jack and Holly, best friends who learn something of educational value through their adventures.
The stories are designed for pre-school children and can be downloaded via the internet.

Rubbish: Shows like the Teletubbies are 'virtual e-numbers' according to the parents and offer nothing good for Britain's children

The 15-minute episodes can be viewed only once they are started by parents, meaning that children cannot just sit watching programme after programme as they could with television. Mr Wright and Miss Martin believe this gets youngsters to interact with their parents and discuss the show.
The couple are now receiving more than 500,000 monthly hits worldwide on the animated tales, with interest particularly keen in the US, and experts reckon the venture could now become a multi-million-pound business with the right investment.

Concerns: Cillian and Beth watch the box and they themselves contribute to the show created by their mum and dad

Mr Wright, a freelance media lecturer who lives in Norwich with his wife and their two children Cillian, eight, and Beth, five, said: ‘We’re delighted with the success we have had.
That was never the aim, so it has been a terrific bonus. We were just fed up with all the unnecessary nonsense children’s heads are filled with. We wanted to make something we felt happy about our son and daughter sitting down to watch.

Happier: More than 500,000 people have watched their animations in a venture that could make them huge sums in the future

‘When we were young, there would be a short spell after school when you could watch children’s TV. Now there are entire channels dedicated to it.
‘The massive problem with TV for pre-schoolers in the UK is that you are either sending them to la-la land with the Tele-tubbies, or making them hyper watching programmes like the Power Rangers.
‘TV effectively becomes virtual e-numbers for children with nothing remotely stimulating for them.’

Pair: Cillian and Beth say they love the Jack and Holly characters and learn a lot more from them



source: dailymail



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