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Thursday, January 17, 2013

Now that's talent! Cheryl Cole goes for camouflage chic in new L'Oreal shots... and STILL manages to stand out


Still standing out! Cheryl Cole went for camouflage chic in a new campaign for L'Oreal Paris' True Match foundation, but still managed not to blend in with the background

Cheryl Cole has once again proved she's worth every penny of her L'Oreal Paris contract.
In the latest shots from an upcoming campaign for True Match foundation, Cheryl achieves the near-impossible as she sports a dress in the same pattern as the background, and still manages to stand out.
The 29-year-old singer sports a purple and white sleeveless dress, with her brunette hair looking sleek and straight, as she poses up in front of a background in the same colours.

All white: Another shot shows Cheryl looking stunning in a pair of white skinny jeans and a patterned vest top

In other shots, Cheryl is seen flashing her signature smile as she is shot for the campaign by legendary photographer Rankin.
Other outfits for the campaign include a pair of white skinny jeans and a patterned vest top, with Cheryl highlighting her enviable figure by sporting a pair of sky-high heels.
The images for Cheryl come as new research conducted by ESA, the independent retail research specialists, revealed that L'Oréal Paris' best-selling foundation, True Match matches more skin tones than any other in the mass market.

Flawless: Cheryl is just one of the people who has matched their skin tone with True Match foundation

It is estimated that 97 per cent of the UK population, including Cheryl herself, have matched their skin tone with L'Oréal Paris True Match foundation.
Cheryl became the face of L'Oreal back in 2009, when she was reportedly paid £500,000 to represent the beauty giant in Britain.
She said at the time: 'I have always loved the brand and have always wanted to say the iconic phrase: "Because you're worth it", so to be given that opportunity is absolutely amazing.'

Signature smile: Cheryl was signed up by L'Oreal back in 2009 for a reported £500,000

Cheryl was one of the first celebrities used by L'Oreal to target the UK market, as previously Hollywood stars would be used in both the U.S. and UK ads.
Cheryl Cole is the face of True Match Foundation. Find your perfect shade at

source: dailymail

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