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Wednesday, January 16, 2013

Facebook takes on Google with new search engine that can scan a BILLION profiles to find everything from users' favourite restaurants to their embarrassing photos


Facebook Chief Executive Mark Zuckerberg announcing the new 'Social Graph' service at the firm's Menlo Park HQ

Facebook has dramatically overhauled its search service to allow people to search for information and pictures posted by their friends - as well as public posts from everyone else on Facebook.
The new 'Graph Search' service allows users to search photos, people, and connections, and find places their friends have recommended.
However, experts have warned the social network to 'tread carefully' with user privacy - even though Facebook claims its new service is 'privacy aware'

The new search engine can even be used to find you friend's most embarrassing baby pictures

Facebook boss Mark Zuckerberg said it is 'not web search’ - but the firm has partnered with Microsoft's Bing search engine in a snub to Google, which has its own social network, Google+.
Called Graph Search, the new Facebook service uses ‘intelligent’ interpretation to allow you to find friends by interest, for example Facebook suggests typing in text such as 'Friends who like Star Wars and Harry Potter' for planning a film night.
‘You need to be able to ask the query, like, who are my friends in San Francisco,’ said Mr Zuckerberg.

He also confirmed the firm planned to add its other services, including Instagram, to the service.
'Instagram data is on the list of things we will one day get to,' he said.
'It's so clear how much stuff out there you'd want to have in a product like this.'
While the new search engine does not search the web, it intensifies Facebook's battle with Google+, the search giant's social network.

One of the new Facebook search result pages, showing friends who have interests in common

It will also allow the firm to improve its personalised advertisments by finding out more about what users want to do - what kind of films they want to see, for instance.
The firm was quick to address privacy concerns over the new service, saying: 'We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook.
'It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.'

Facebook CEO Mark Zuckerberg speaks about Facebook Graph Search at a Facebook headquarters in Menlo Park

The announcement was made at a special event at Facebook's HQ.
'Facebook’s mission is to make the world more open and connected,' the firm said.
'The main way we do this is by giving people the tools to map out their relationships with the people and things they care about.
'We call this map the graph.
'It's big and constantly expanding with new people, content and connections.
'There are already more than a billion people, more than 240 billion photos and more than a trillion connections.'

source: dailymail

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