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Friday, January 11, 2013

David is that all YOU? Beckham reveals a suspiciously full package as he runs around Beverly Hills in just his pants... for new H&M campaign shot by Guy Ritchie

By BIANCA LONDON

Well-endowed: Beckham's green pants are suspiciously well-padded in the behind-the-scenes shot of the new H&M campaign - leading some to suspect he may have benefited from assistance from the props cupboard

Football ace, model, style icon, father-of-four, multi-millionaire: David Beckham has quite an impressive CV for someone who hasn't even reached 40.
And his success (and half-naked modelling gigs) show no sign of abating judging by a sneak peek of his latest H&M underwear campaign.
This preview, unveiled by high-street store H&M, shows the 37-year-old filming his new campaign video for the label, which has been shot by none other than fellow A-lister and ex-husband of Madonna, Guy Ritchie.

Sneak peek: In this behind-the-scenes shot, David Beckham prepares for the next scene of the Guy Ritchie-directed campaign

Dashing: David makes a dash across set in his skimpy green boxers

In the tongue-in-cheek campaign, which debuts worldwide on 6 February this year, David runs through the streets and gardens of Beverly Hills, dressed only in his boxer briefs - much to the delight of his hoard of female fans.
The famous duo had nothing but great things to say about each other after filming the comedic campaign.
Director Ritchie said: 'David makes the perfect leading man,
'For me this felt more than a campaign – it was like directing a short film.'
Speaking about the RocknRolla director, Beckham said: 'Working with Guy has been a fantastic experience.

Pals: The two, pictured having a whale of a time on set, say they got on like a house on fire

In the tongue-in-cheek campaign, which debuts worldwide on 6 February this year, David runs through the streets and gardens of Beverly Hills, dressed only in his boxer briefs - much to the delight of his hoard of female fans.
The famous duo had nothing but great things to say about each other after filming the comedic campaign.
Director Ritchie said: 'David makes the perfect leading man,
'For me this felt more than a campaign – it was like directing a short film.'
Speaking about the RocknRolla director, Beckham said: 'Working with Guy has been a fantastic experience.

Life behind the lens: David and Guy admire their work on set in Beverly Hills

Golden Balls: David prove how he earned his famous nickname as he dashes across a tennis court in all his glory

Action packed: In the dramatic film, which Guy Ritchie said was like shooting a short movie rather than a commercial, Beckham tears around the LA borough in his underwear and a pair of hotel slippers

New friendship: Guy Ritchie, who was married to Madonna, had nothing but great things to say about Beckham

'I hope everyone has as much fun watching the film as I had making it.'
The film debut coincides with new colours added to the Bodywear range just in time for Valentine’s Day, including red and blue trims, and underwear in utility tones.
The soccer star-turned-underwear model first debuted his Bodywear collection for the high street chain in February 2011 with a TV commercial during the Superbowl which he said was 'embarrassing' for him to watch.

Bodywear: The film debut coincides with new colours added to the Bodywear range just in time for Valentine's Day

Campaign King: David has featured in several H&M underwear campaigns in the past- much to the pleasure of his female fans

Haven't we seen that package somewhere before? Beckham in an Emporio Armani advert from 2008




source: dailymail



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