Hot Figure Toys 11" Japan Anime Sexy Doll Keumaya Final Hyper Nurse Commander Erika Naked PVC Sailo

Sunday, January 13, 2013

Can the New Single from K-Pop Stars Girls’ Generation Challenge ‘Gangnam Style’?

By Lily Rothman

The inescapable pop song “Gangnam Style” is the most-watched YouTube video ever. But PSY, the man behind the horsey dance, is now sharing the YouTube chart stage with his fellow South Korean pop stars, big names in the genre known as “K-Pop”—nine of them, to be exact. The K-Pop megagroup Girls’ Generation (also known as SNSD is Korea) released a new album in Korea at the beginning of this year. Its catchy, multi-genre, Korean-language title track, ”I Got a Boy,” has garnered more than 25 million views since Dec. 31. On the YouTube music charts, the song is at No. 2—behind, of course, “Gangnam Style.”


But many of the video’s viewers are not in South Korea. Jane Choi, the band’s U.S. marketing rep, spoke to TIME about what’s next for the band—and she says that the biggest market for the video’s YouTube viewership is in the United States. Every Girls’ Generation release is seen as global, says Choi, but the band’s management feels “like the U.S. market has been wanting the Girls.” With that in mind, later this year Interscope Records is in talks to release a version of I Got a Boy as the Girls’ first full-length American album; details, including the album title, have not yet been settled. (Last year, they brought out an English-language version of the single “The Boys.”)

Mere months after PSY completely dominated global pop culture, what does it mean for a K-Pop group to challenge him at the top of the YouTube charts, even if a billion views is a long way off?

For one thing, not all YouTube numbers are the same. New York Magazine calculates that, shortly after PSY broke the YouTube record in late November of 2012, his approximately 850 million views translated into about $1.7 million for PSY and his team (most of which came from video ads rather than from actual ownership of the song in the U.S.). According to the Associated Press, ad rates in richer countries like the U.S. are higher, meaning that not all YouTube fans are equal to pop artists hoping to strike gold—and those ads don’t even have to air before the official video; parodies and tributes that use the song also contribute to revenue, which is one reason going viral gives artists so much of a financial bump. Choi could not comment on Girls’ Generation’s earnings from YouTube ads, but the Girls’ complicated choreography does mean the average camera-phone owner can’t just pop out an “I Got a Boy” video of her own. (A Girls Generation hair-tutorial YouTube video, on the other hand, is another story, but the group only gets paid if their music is used.)

source: Read more at Time.com



Twitter Delicious Facebook Digg Stumbleupon Favorites More

 
Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Grants For Single Moms