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Monday, December 31, 2012

Didn't I warn you about serving me bad coffee? Outrageously sexist adverts from the 1950s when society believed a woman's place was firmly in the home

By DAILY MAIL REPORTER

Role playing: In this ad for Chase & Sandborn coffee, a man pretends to spank a woman who dared prepare coffee that's not fresh

With messages that would make Don Draper proud, a collection of advertisements from the 1950s feature women excitedly conducting domesticated tasks and lovingly caring for their husbands.
The dated marketing material show the outrageous scenes of chauvinism with husbands scolding their wives for not keeping up with their domestic duties, as is the case in the ad for Chase & Sanborn coffee when a man appears to spank his wife for not purchasing the best quality grounds available.

Doormat: In this ad for Dacron Leggs, the polyester wool pant brand, a man stands on an animal print rug and rests his foot on a woman's head, superimposed on the rug

Other ads for household appliances are targeted specifically to wives to assist them in carrying out their work in the home and kitchen and promise husband that the gifts of the household goods will be the fulfillment of every woman's wish.
Others show the emotionally fragile and vulnerable young wives in need of the strong and solid comfort of their husbands and in detailed copy to publicize a Lysol feminine hygiene product, the company offers shocking marital advice to women to guide them to The collection of sexist advertisements was compiled on the Business Pundit website.

Needy: In this ad for Schlitz beer, this husband takes a gentler approach and comforts his young wife, who has a breakdown after burning his dinner

Roles: In marketing the Kenwood food processor, the company announces the woman's role is in the kitchen and the neatly groomed woman lovingly obliges her husband

Domestic: Hoover markets their vacuum cleaner as a woman's delight and Dormeyer appliances are also seen as the ideal Christmas gift for a wife

Unapologetic chauvinism: In a blatant stroke of the male ego, Drummond clothing manufacture portrays male superiority and even says women are only useful indoors

A woman's work: This medicine promises to get the woman back in working order around the house

Marriage counselor: In this ad for a Lysol feminine hygiene product, the company offers marital advice and encourages the woman to keep in mind how her emotions and decisions impact her husband

source: dailymail



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