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Tuesday, October 2, 2012

Painting the town pink: London really glows for it at the start of breast cancer awareness campaign


Awareness in the UK: The Union Flag flies over the Tower of London which looks unusually serene in the fuchsia glow

London's skyline was speckled with pink last night as its most famous landmarks were lit up in support of the UK's leading breast cancer research charity.
Buckingham Palace, Nelson's Column, the Tower of London and the BT Tower were among the capital's icons that were bathed in a rosy glow to mark the launch of Breast Cancer Campaign's action month.
The event aims to raise awareness about the devastating disease, its effects and ways to prevent it throughout October.
London was followed by major cities across the world, from New York to Tokyo, who also shone fuchsia spotlights on their own iconic buildings for the cause.

In the spotlight: Buckingham Palace is bathed in a rosy glow for Breast Cancer Awareness Month

Baroness Delyth Morgan, Breast Cancer Campaign's chief executive, said: 'Twelve thousand women still die from breast cancer every year in the UK. Millions more - survivors, their friends and families - are living with its impact every single day.
'Whilst much progress has been made in diagnosing and treating the disease, there is still so much more to do before we can say we've beaten it.'

City in pink: The Tower of London and HMS Belfast are Illuminated pink. The campaign aims to highlight the illness that still kills 12,000 women a year in the UK

Majestic: Nelson's Column, left, and The Victoria Memorial outside Buckingham Palace, right, glows under the light for the event which will run throughout October

Somerset House, on London's Embankment: Campaigners say much still needs to be done to prevent more women succumbing to the disease

Spectacular: HMS Belfast turned the Thames into a spectrum of pinks and purples

Noble: Nelson's Column is more unmistakable than ever as it looks down over Trafalgar Square and its famous water fountains

She added: 'Throughout October, everyone can do something to help: from wearing it, buying it, turning it or painting it pink, through to encouraging friends and family to be more aware of the signs and symptoms - every action will help move us closer to curing the disease.'
Other London landmarks that lit up pink include HMS Belfast, Somerset House, Tower 42, the Blue Fin Building and Heron Tower.
Tower 42's Vertigo Bar was the venue for the breast cancer action month launch party where guests got panoramic views of the pink-coloured sites.

Traitors' Gate: As pink covers the Tower of London's stone walls, it's hard to imagine the heads of recently executed prisoners displayed on pikes here

A good cause: The Tower of London's light even lit the clouds with a pink hue. Tower 42 can be seen on the horizon to the left

Imposing: The Tower of London rises over the Thames, left, as a Queen's Guard looks up as the light on Buckingham Palace is turned on, right

Can you spot the pink? London's iconic landmarks can be seen dotted across the capital from Tower 42's Vertigo Bar

Global issue: Even on the other side of the world landmarks turned pink such as the Tokyo Tower, left, and Tokyo Sky Tree, right in Japan

Meanwhile a host of celebrities turned out in pink in support of the campaign.
In New York, Liz Hurley wore a pink wrap dress as she appeared to turn on the pink lights on top of the Empire State Building.
And in London and number of showbiz regulars climbed London's Tower 42 to the Vertigo Bar for the launch of Breast Cancer Campaign's action month.

Pretty in pink: In New York, Liz Hurley wore a pink dress as she appeared to turn on the lights on top of the Empire State Building while Zoe Hardman climbed London's Tower 42 to the Vertigo Bar for the launch of Breast Cancer Campaign's action month

source: dailymail

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