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Saturday, October 13, 2012

Apple pays out for copying 70-year-old Swiss railway clock design without permission for its iPhone 5


Can you tell the time? Apple's iPad clock app (left) versus Mondaine's iconic clock face

Apple, sensitive about protecting its own designs, has struck a deal to use Swiss railway operator SBB's trademark station clock design on iPads and iPhones.
SBB holds the trademark for a 1944 design by Zurich-born engineer Hans Hilfiker.
The company said last month it might challenge the U.S. company after the clock appeared on a new operating system for the iPad.

Up close: Mondaine's designs are known world-wide

'For the use of the clockface on certain Apple devices such as iPads and iPhones, the parties have negotiated an arrangement that enables Apple to use the SBB station clock under a license agreement,' SBB said today.
The cost of the licensing fee and further detail of the agreement will remain confidential.
'It is a design icon that has obviously lost none of its appeal in the digital age,' the SBB said.

'Even now, it symbolises the innovation and reliability that are key qualities attributed to both SBB and Switzerland as a whole.'
Hilfiker designed the minimalist clock to help travellers check the time at a distance while hurrying to catch trains.
In 1953, he added a red second hand in the shape of a railway guard's signaling disc, which pauses briefly at the top of each minute "to enable trains to depart punctually,' as he put it.

source: dailymail

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