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Wednesday, September 12, 2012

Minted Murray... the man who's set to net £100m and the loyal team who helped him reach the top (including his No.1 fan Kim Sears)

Andy Murray before an interview on the NBC Today Show during a New York City trophy tour yesterday

With his thrilling five-set US Open victory, Andy Murray is assured of a place in the tennis history books.
His epic triumph also brings the promise of more immediate material rewards, however.
Experts yesterday predicted that by ending the nation's 76-year wait for a Grand Slam men's singles champion, Murray's career earnings could now top £100million – making him one of Britain's richest sports superstars.

Professional: Andy Murray stayed on soft drinks as he and girlfriend Kim Sears celebrated his victory with a meal at New York's Hakkasan restaurant

'Tennis king': Andy Murray stands proudly in New York's Central Park with the US Open trophy he won by defeating defending champion Novak Djokovic

Touching: Andy Murray hugs his mother Judy after a photo session in Central Park following his US Open victory

Andy Murray poses with his trophy in Central Park after winning the men's singles title

His four-hour, 54-minute win over Novak Djokovic was worth almost £1.2million in prize money alone. But that will be dwarfed by the riches set to flood into the 25-year-old's bank account.
Coupled with his Olympic Gold medal-winning defeat of Roger Federer last month, the US Open result will see major international sponsors clamour for a piece of 'Brand Murray'.

Andy Murray celebrates in Central Park with the trophy in front of the press following his win

Murray already has a £15million five-year deal with Adidas, as well as lucrative contracts with Royal Bank of Scotland, Head racquets and Jaguar.
According to the Sunday Times Sport Rich List, his £24million fortune makes him the UK's 42nd-richest sportsman. But by joining tennis's elite Grand Slam club and emulating the achievement of Fred Perry – the last Briton to see such success, with eight Slams between 1933 and 1936 – the young Scot is likely to have huge brands such as Coca-Cola and Visa lining up to be associated with him.

Murray walks with his girlfriend Kim Sears after a photo session in New York's Central Park

Nigel Currie, of sports marketing agency BrandRapport, said: 'Andy Murray could realistically triple his off-court earnings from sponsorship, advertising and endorsements to reach around £20million in the next 12 months.
'Tennis and golf are two of the few genuinely global sports that reach every country and as one of the top four players in tennis he has a huge global profile.
'The last obstacle to him really moving into the very top league of sports earners was winning a Grand Slam tournament.

source: dailymail

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