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Saturday, September 22, 2012

Google’s revenge: Search giant plans map app for iPhone after being dumped from device and replaced with Apple’s own flop


The Clifton Suspension Bridge in Bristol as it appears in Apple's maps. The firm has come under fire for some of its 3D photography which has distorted buildings, and is set to face fresh competition from Google's map app.

Google is planning to release a maps app for the iPhone and iPad in a head on battle with Apple. The search giant had its maps dumped by Apple in the latest version of its iOS software.
However, now it is set to hit back with its own app - if Apple approves it.
It is believed Google has been working on the app for months, as Apple revealed it was creating its own mapping service in June.
Maps are an extremely lucrative service for both firms due to revenue from advertisers keen to appear in searches.

However, sources close to Google have claimed the app, which is expected to be free, has recently been submitted to Apple for approval.
This means it could be available within days.
However, Google faces one major hurdle - Apple.
To have an app in the iTunes download store, it must be approved by Apple - which has tough rules on app that compete with existing functionality'.

Even Transport for London has turned on Apple's maps, with this sign being displayed at Hackney Wick station.

Apple has already come under fire for its maps service, although the firm did today admit it needed improvement.
'We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get," said spokeswoman Trudy Muller.
'We appreciate all of the customer feedback and are working hard to make the customer experience even better," added Ms Muller.
Users are also encouraged to use a 'Report a Problem' feature to point out errors.

Apple's view of Colchester (left) is shrouded in cloud, while Google (right) has a clear view. The two firms are set to go head to head on the iPhone if Apple approves Google's plans for a maps app.

Errors noticed by users and tech reviewers include:
The towns of Stratford-upon-Avon and Solihull appear to be missing
A 35-acre site near Dublin called Airfield is listed as an airport
A search for Manchester United Football Club brings up Sale United - a football club for the over-fives
Many gig venues, schools and community centres are missing from the map
Blurry and low-quality satellite views - with large parts of Scotland, among other places, obscured by cloud.

Albert Bridge in Apple's 3D map (left) is distorted, while Google (right) shows a more realistic version

source: dailymail

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